The façade of this architectural icon is covered by a 28 by 57 meters programmable array of 22 by 41 lights, in effect a giant moving billboard. For this campaign we captured the handwritten names to represent them on the facade. Also cctv images where captured & transformed to fit the medium. Each night -running up to the elections - these names & faces were shown, glorifying the true meaning of democracy.
The KPN commissions & curates a mix of commercial messages and cultural expressions, it is an experiment in media intervention in public space
Impression of Namedropping, playing at Dutch national congress election week.