When Christina Perrin - young Hollywood fashion favorite - asked us for ideas for her first store in downtown Manhattan, we presented her our 'Idea Kit'.
More mood board then interior design, we proposed the store to have a feel of an 'up' New York late summer roof terrace afternoon combined with an urban, direct, street level style to complement her very sexy elegant fashion designs.
Also included were ideas & materials for identity, show and marketing campaign.
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