Want to Play GSM Game played over a period of 3 weeks, during the EURO2000

After the website and the IVR went live, the game was preceded by a teaser campaign of posters &, RTV commercials

Outbound teaser calls where made to warm up the players for the game

Players entered the game by dialing the 0900-GSMGAME number registered for this campaign. A gaming day consisted of:
1. outbound clues. WTP called all players with a sound sample featuring one or more adidas players giving a hint about the question of the day
2. text message. the question which needed to be answered withing 15 mins
3. outbound coachings. an adidas star soccer player calling the WTPlayer he/she did good or bad

WTP was a fully mobile game, the internet played an important part in the visualization of characters, goodies, score & more

WTP was advertised in simple, 10 sec teaser commercials, communicating primarily the games' subscription number


tvc 1 | tvc2 | tvc3

The core of the game where a series of sound fragments delivered by the top adidas players: Zidane, Del Piero, Kluivert & Beckham. Listen to some of the outbound clues and the final winner

teaser call | clue 1 | clue 2 | winner

Want to Play won the gold 'best sponsorship advertisement' during AdTECH 2001.